Going all High Tech!!

Expand your social channels they said – increase your audience. But you can’t just build stuff and wait for the audience to arrive – they also said.

Totally get it.

Today I’ve been focusing on my channels though – I recorded my 8am yoga session and it’s currently being uploaded onto my (new) YouTube channel – so I can send it out to a few folk who have asked for it. I guess that’s a bit of both then – I created a demand before I made the video.

And I also joined a podcast challenge – to create a podcast. My podcast will be directed towards busy women in their late 40’s who feel like their health and fitness is slipping away – they have have probably tried quite a few of the fixes that used to work for them – but are now feeling disillusioned. They are in the information-seeking phase and realising the lifestyle that got them to where they are will not serve them as they approach the menopause and beyond. As their children approach mid to late teens they are acutely aware of their own youth fading and are searching for ways to enter their fifties with a sense of optimism about their health and looks.

So I have my audiences in my head and I’m creating the extra channels to reach them/ Feeling all high-tech and accomplished today!!